Kammui Inc. looks to elevate Japanese premium adventure travel market with partnership with blackcrows


Tokyo, Japan – Kammui Inc. ("Kammui"), the operator of "Kammui.com," a new platform for premium adventure travel in Japan, is delighted to announce its partnership with blackcrows, the iconic French ski brand renowned for its design-driven, high-performance ski products and apparel.

Described recently as the “hottest brand in the mountains” by The Financial Times, blackcrows unveiled the latest installment of its acclaimed series, “The Ghost Resorts - Chapter 3 - Japan” on January 9, 2024. The film which was produced by Sweetgrass Productions, focuses on Japan's rich ski culture and history while pointing towards the future. Kammui acted as a producer for this film and will extend its partnership with blackcrows to offer premium Japan ski experiences in the future.

The partnership kicks off with a launch event for the film in the historic ski town of Nozawa Onsen on 19 January 2023, followed by ski sauvage events that weekend. blackcrows are launching a capsule collection in time for the release of “The Ghost Resorts - Chapter 3 - Japan” with a portion of sales proceeds to be donated to the historic Nozawa Onsen Ski Club to support the local ski community.

"We are thrilled to collaborate with this iconic ski brand and look forward to offering premium ski experiences together in Japan. Partnering with leading international brands like blackcrows is integral to our mission of developing the premium adventure tourism market here in Japan," commented Max Mackee, Founder of Kammui Inc.

Kammui.com is a new platform for premium adventure travel in Japan, presenting a diverse array of experiences, ranging from meditation retreats and invigorating Kumano Kodo treks to exhilarating ski and snowboarding adventures. Kammui recently started offering fully curated “Kammui Adventures”, including an exclusive Hokkaido snowboarding experience with James Beard award winning Chef Stuart Brioza of State Bird Provisions in San Francisco.

Originating from Chamonix, France, blackcrows was conceived with the vision of seamlessly merging beauty and efficiency into skis. Named after the Alpine Chough, a ubiquitous black bird in Chamonix capable of soaring at altitudes exceeding 4000 meters, the brand is dedicated to crafting design-driven products that embody both uncompromising performance and a distinct identity for contemporary skiing.

Details of Film & Event

“Ghost Resorts - Chapter 3 - Japan” can be viewed at: https://youtu.be/3hApr9gY3t4?si=G7kSktPlwN-nb_iM

For more details on how to register for the Japan film launch & ski sauvage event, follow:​​ https://www.instagram.com/kammui_japan/

About Kammui Inc.:

Kammui Inc. is the operator of "Kammui.com," a premier platform offering a curated selection of premium nature and adventure travel experiences in Japan. From serene retreats to exhilarating outdoor activities, Kammui.com is dedicated to providing unparalleled adventures.

About blackcrows:

blackcrows, based in Chamonix, France, is a renowned ski brand that emerged from the aspiration to fuse beauty and efficiency into ski design. Named after the Alpine Chough, blackcrows is committed to creating design-driven ski products that embody uncompromising performance and identity for modern skiing.

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