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Kammui Inc. and Salt Group announce partnership to develop the inbound premium tourism market in Japan

2023.05.11


Kammui Inc. and Salt Group announce collaboration in various areas, including the integration of membership properties and joint development of nature based experiences, in conjunction with the launch of Kammui's new premium membership service, Kammui+.


Kammui Inc.
Salt Factory, Inc.

Kammui Inc. and Salt Group announce a partnership to develop the inbound premium tourism market in Japan.


Background

Kammui Inc. ("Kammui") which operates “Kammui.com”, a matching platform for nature based experiences, has a mission to "create optimal pathways to nature to improve health, spirituality, and sustainability." Kammui.com partners with Japan's leading guides, instructors, and tour operators to provide premium nature-based experiences for beginners and experts alike.

Salt Group ("Salt Group"), consisting of Salt Factory Inc., and its group companies, operate restaurants and cafes, as well as other premium commercial facilities and real estate including glamping sites, as well as overseas properties. The company provides a one-stop service from planning to operation, and operates a number of high-profile, high-quality commercial facilities and accommodation including EAT PLAY WORKS and Tokyo Classic Camp ("Member Properties").

Kammui and Salt Group share a common goal of making nature more accessible and sharing exciting nature-based experiences with more people. The two companies have agreed to a partnership that leverages their respective strengths to develop the inbound premium tourism market in Japan.


Details of Partnership

Kammui and Salt Group are announcing a partnership to develop the premium inbound tourism market in Japan.

Kammui and Salt Group shall form a business alliance in the below and other areas:
A. to integrate the Member Properties into the Kammui.com platform
B. to enable Kammui+ premium members (see below details for Kammui+ premium membership) to access the Member Properties which will be promoted by Kammui to the international market.
C. Kammui will develop nature based experiences for Member Properties.


About Kammui+

Kammui has also announced the upcoming release of Kammui+, a premium membership service, which will be available to customers looking to access the best outdoor experiences in Japan.

Kammui+ members will be able to enjoy:
(i) a personalized and seamless concierge service to access the best outdoor experiences in Japan
(ii) access to membership only locations (such as Tokyo Classic Camp)
(iii) priority access to exclusive events and experiences
(iv) other benefits offered from partners and brands

A portion of Kammui+ membership fees will be committed to sustainable initiatives.

The Kammui+ membership is currently invite-only and accepting applications by way of waitlist.


About Kammui.com

Kammui.com is a matching platform that partners with Japan's leading guides, instructors, and tour operators to provide premium nature-based experiences for beginners and experts alike.
URL: https://kammui.com


About Kammui Inc.

Kammui Inc.’s mission is to create optimal return-to-nature pathways that lead to health, spirituality, and sustainability. We partner with Japan's leading guides, instructors, and tour operators to provide premium nature experiences for beginners and experts alike.


About Salt Group

Salt Group’s mission is to create a positive impact on society by promoting new experiences, interchanging cultures and sustainability through our businesses.


About SALT FACTORY Inc.

In addition to planning and operating "EAT PLAY WORKS," a complex combining food, wellness, and work culture in Hiroo, Tokyo, Salt Factory Inc. is working to revitalize local communities by increasing the value of real estate, nature, and idle land throughout Japan.